In this piece, we worked with children’s book illustrator Étienne Delessert
to develop a compact sales aid that communicated the essential points about
susceptibility and safety in a tone and spirit very much aligned with the
young patients treated with this antibiotic.
to develop a compact sales aid that communicated the essential points about
susceptibility and safety in a tone and spirit very much aligned with the
young patients treated with this antibiotic.
Created at Warhaftig Associates, Inc. for Pfizer Inc.
The writer on this project was Jon Hughes.
